About Us
The ProShot & Tidal Sports team is made up of a small group of ocean advocates who love to snorkel, scuba dive, and explore the underwater world. Founded in 2015 as LASO Technologies by four University of Vermont alumni with a shared passion for the outdoors and adventure, they decided the iPhone camera was hard to beat so they set out to create a rugged, waterproof, mountable case for people to bring their iPhone anywhere (including 130 feet underwater!). Combining the concept of a GoPro for hands-free filming with the iPhone's advanced camera, our flagship product, the ProShotCase, was born.
Based out of Massachusetts (USA), our co-founder Andrew now runs the business with his wife, Sophie. In 2019, having now used their own ProShotCases on hundreds of dives and snorkels, Sophie & Andrew were constantly bothered by foggy masks and the lack of long-term, sustainable anti-fog solutions. After years of research and product testing, they succeeded at developing an incredibly effective, long lasting anti-fog technology for snorkel and dive masks: enter the Tidal Mask.
LASO Technologies runs both ProShot & Tidal Sports. Sophie & Andrew and the rest of the team travel all over the world using their own ProShot & Tidal Sports gear. They hope to see you somewhere out there on or in the water!
ProShotCase: ProShot Dive - Universal iPhone Case
ProShot provides the best in underwater camera technology. Our ProShotCases are waterproof down to 130ft/40m, and all include our 12-month iPhone Protection Guarantee.
With our Floating Hand Grip and Protective Travel Case, you don’t have to worry about losing your phone while filming underwater. Our custom Underwater Camera App, ProShotCase, is designed to create an optimal underwater filming experience. Add our optional Red Filters to your case to capture high-quality, beautiful underwater footage!
Designed by divers and snorkelers, ProShot's products are created to enhance all your underwater adventures.
BEGINNER AND ADVANCED GUIDE
FOR
SNORKELERS AND SCUBA DIVERS
Our UW Photography Guide
Our Mission
For every sale on our site, we support 2 non-profits
Shark Conservation
Saving the Blue aims to recover and restore a variety of threatened marine species, while connecting people to ocean wildlife.
Learn more about tagging your own shark!
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We are dedicated to helping clean up the ocean and keeping our waters safe and healthy.
We offer a wide range of products, and educational materials that promote responsible, environmentally friendly practices. Our mission is to provide outdoor enthusiasts with the best possible experience while contributing to the health of our oceans and marine life. We strive to make a difference in the world, one wave at a time.
MEET THE PROSHOT TEAM
Sophie Laird
Co-Founder & CEO
Certified Diver,
Snorkeling & Freedive Lover
Fun Facts: would choose a bike over a car, waves at marine life on all dives and snorkels, enjoys acro-yoga with her husband Andrew, loves to fish but never eats them, only started loving snorkeling once she got her first fog free Tidal Mask!
Andrew Laird
Co-Founder & COO
Certified Diver,
Snorkeling & Freedive Lover
Fun Facts: if he sees a tunnel underwater he won't stop 'til he swims through it, loves to kite surf, practices breath holds in his free time (up to 3 mins!), created our best-selling Tidal Mask for his wife Sophie so she'd enjoy going snorkeling with him.
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